Brand evolution / Graphic communication / Store layout / Customer journey / Environment concept & design / Material specification / Contractor liaison
Neath Port Talbot council wanted to recycling food waste in its borough due to so much of it being put in general waste. With the goal of having food waste recycled by 2025.
The campaign utilised the refuse lorries in the area to clearly spell out their issue and how people could start to help by using their food recycling caddies, plus save themselves money buy using food more considerately.
Various designs were created to quickly and clearly communicate the food waste recycling issue. Some were very factual giving people statistics, whilst others used illustration style characters to bring a more fun and eye catching way to capture peoples imaginations on what they need to do to help.