Graphic communication / Document layout / Retail design principles / implementation principles
Galeria Pomorska shopping centre is based in the city of Bydgoszcz in Poland. We were approached to review the centre’s retail offer and create a design guideline to encourage, inspire and help the existing and prospective retailers.
The shopping centre was beginning to look tired and unloved. This lead the owners to refresh the communal areas along with improving the existing retailers appearance. Encouraging new retailers into the centre.
A guideline was developed that continually raises the standards and pushes the boundaries of retail design. By giving retailers the opportunity to create fit outs that complimented their offer and maximize their sales opportunities as well as inspiring and delighting the centre’s customers.