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Scope of works included

Brand development / Brand identity / Contractor liaison / Graphic design / Interior design concepts / Material & Furniture specification

Merlin Entertainments’ Thorpe Park existing donut offer was deemed to be tired and outdated. Due to donut sales being the highest profit margin food offer for Merlin, they were keen to rebrand and redesign the donut kiosk to further improve sales.

Background

The existing donut kiosk structure had to remain due to planning constraints. Every other aspect of the donut offer from a design perspective was able to be reconsidered. LOMI developed several design concepts including a beach hut and mad professor’s lab as well as the ‘Donut Factory’ concept that was chosen by Merlin Entertainments.

Result

A fun, colourful and playful corrugated metal structure with bright tubes was developed to reflect the factory aspect. Two large tubes were introduced for the donuts to roll out of creating theatre. The new brand identity used a strong typeface with a marquee style signage for maximum standout. Menu’s, posters, packaging and uniforms were created for an overall consistent brand look and feel. The project came in under budget and sales have increased. Merlin now plan to roll out the concept to further site.

Similar projects

Donut Factory - Alton Towers
Agile Rabbit
Norigami
Smashed Raspberry

What our clients say

"Barnardo’s Retail enjoy a close working relationship with LOMI thanks to the high level of creativity, quality of service and the consistency that they implement when dealing with our Brand."
Laura Grant | Assistant Director of Marketing & Communications Barnardo's
"We approached LOMI Design to develop our brand to reflect the the high end properties we develop. We were keen to retain the essence of our logo but develop it along with a new fresh approach to all the brand touch points. I was impressed with professionalism of LOMI Design and the various design options they created for us. We are all very pleased with the end result and retain a relationship for all our ongoing design requirements"
Daniel Madge | Managing Director at Life Property Group
"I love the designs, the detail, the effort, and the fact that you listened fully to what I wanted to achieve. The curveball at the end was the showstopper for me. I was quite literally blown away. I’m super excited! Thank you so much. "
Debbie Robinson | Owner of Yoga Junkie
"LOMI Design worked closely with us to design our brand from scratch. I was very impressed with their attention to detail, plus how they successfully interpreted our vision to produce a unique brand that reflects our innovative forward thinking commercial finance offer."
Mark Watts | Director at Yumo – Property and Business Finance Specialist
"LOMI Design works with us at New Zealand Manuka Group on the retail design aspects of our offer. Their extensive experience in retail consumer communication as well as understanding our wide range of Manuka based products results in clearly rationalised retail solutions for our wide range of customers."
Emyr Evans | Chief Finance Officer at New Zealand Manuka Group
"Llanrumney Hall is a community centre building with a long and varied history. We were keen to bring the history to life in the various rooms within the hall. LOMI Design visited our site and carried out extensive historical research prior to creating clear and consistent information panels celebrating the buildings history. The installation went very smoothly and all involved are very happy with a great service."
Mary Harris | Development Manager
"I would like to put on record my sincere thanks for the wonderful services Lomi design provided us at Three Oaks Distillery. I was able to see examples of their work and the impressive projects they have been involved with. It was evident that we weren’t only being assisted to develop our logo but being helped to build our brand. It is safe to say my colleague and I were blown away by the level of work and creativity Lomi design have produced and we are completely confident that our new gin brand will stand out on the shelf and people will want to at the least pick it up and have a look at. "
Matthew Sillick | Three Oaks Distillery
"I have worked with LOMI on several projects from concept through to design implementation. Their high level of creativity coupled with practical knowledge has resulted in amazing design solutions that look great, work well and increase revenue."
Jeremy Verrecchia | Global Food and Beverage Manager at Merlin Entertainments

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