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Scope of works included

Artwork / Brand development / Contractor liaison / Graphic design / In-store communication

Rawligion is a healthy eating cafe that has revolutionised the way Londoners eat, by offering raw food & drinks which taste amazing and truly nourish the body and mind. LOMI was asked to review and develop an extensive product communication system to demystify the many benefits of eating raw food.

Background

Due to the variety of food and drink offers coupled with various health and well-being benefits, Rawligion realised that many customers who were new to their offer found it overwhelming and hard to make an informed decision.

Result

A top to bottom communication hierarchy was developed that made it quick and easy to choose the type of food and drink that suited each customer. This was achieved by clearly indicating the offer on the exterior of the cafe. Once inside the customer was encouraged to choose the key benefit from the food and drink, followed by meal type, the highlighted products, top level product benefits and finally the detailed product content. A detailed menu was also developed along with promotional material.

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What our clients say

"LOMI Design worked closely with us to design our brand from scratch. I was very impressed with their attention to detail, plus how they successfully interpreted our vision to produce a unique brand that reflects our innovative forward thinking commercial finance offer."
Mark Watts | Director at Yumo – Property and Business Finance Specialist
"Llanrumney Hall is a community centre building with a long and varied history. We were keen to bring the history to life in the various rooms within the hall. LOMI Design visited our site and carried out extensive historical research prior to creating clear and consistent information panels celebrating the buildings history. The installation went very smoothly and all involved are very happy with a great service."
Mary Harris | Development Manager
"I would like to put on record my sincere thanks for the wonderful services Lomi design provided us at Three Oaks Distillery. I was able to see examples of their work and the impressive projects they have been involved with. It was evident that we weren’t only being assisted to develop our logo but being helped to build our brand. It is safe to say my colleague and I were blown away by the level of work and creativity Lomi design have produced and we are completely confident that our new gin brand will stand out on the shelf and people will want to at the least pick it up and have a look at. "
Matthew Sillick | Three Oaks Distillery
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Daniel Madge | Managing Director at Life Property Group
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Jeremy Verrecchia | Global Food and Beverage Manager at Merlin Entertainments
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Debbie Robinson | Owner of Yoga Junkie
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